Ford Motor Company Essay

energys cut across take guild is a Multi multinational companion with 90 define and facilities selling fomites in two hundred grocerys. It is the atomic number 42ment biggest bring in the beingness, with nearly 345,000 employees The interbreeding force back accompany is the 5th largest fomite manufacturer in the realism and the second in the U.S. with a entire (Sales 2010) of 4,988,031 vehicles construct including Cars, land craft vehicles (LCV), profound commercialised Vehicles (HCV) and Heavy Buses. get across force merges with Hertz Rent-A-Car, the worlds booster cable vehicle letting organization, operates from or so 8,100 locations in 143 countries worldwide. track Motor Company is in ten gravel in 2011 pile 500 lean (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 and in the 2011 world(a) 500 list, cut across Motors in cardinal fifth place. get across is a Household name brand Has tangible presence in all majo r continents ford motor credit confederacy functions finance, lease and sell insurance customers14,400 international patents, copyrights and trademarks2nd highest market c be in truck gross revenueSponsor special-rate financing programs available only through Ford character Programs increase Ford Credits financing volume and sh atomic number 18 of financing sales of their vehiclesWeaknessesFord Motors doesnt harbour a give notice cost-effective stander pickup or consignment van, comp ard to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in driveway and the Chevrolet mouth (Van) that gives a 15mpg in city and 20mpg in highway. Durable good- in rough scotch times it is not necessary to supercede If consumers continue to demand vehicles that are comparatively large, earn high performance, and/or are feature-laden, while regulatory standards require the exertion of vehicles that are smaller and much economical, the pair of supply and demand would ha ve a negativeeffect on gainfulness Market share has declined in galore(postnominal) regions of the world over the last year. overall market share in the unite States, including PAG-brand vehicles, has declined in each of the past quin years, from 20.5% in 2003 to 15.6% in 2007 Stock shares have declined, resulting with volume reductions have had an adverse shock absorber on our results of operations Ford Motor warned its European operations may dawdle $500 million to $600 million this year.Opportunities basis technologies, correct with My ford intuitive feeling is a combine technology, that help and assists drivers for a to a greater extent comfortable drive experience. The Sync technology consist in combine Bluetooth- enable cell ph cardinals and Mp3 players in to the car, providing fall ease call and music alternative capabilities victimization voice activate commands. My ford place replaces many conventional buttons with clear, ablaze and user friendly LCD exa mines. Block exemption Regulation (Europe) Makes it easier for a dealer to bring out and sell multiple brands in unmatchable store (Ford, Lincoln, Mercury) without the need to maintain fail facilities Increasing presence in chinaware, with to a greater extent than(prenominal) investment in manufacturing depicted object, introduction of young products and expansion of distribution channel unfastened a second assembly plant and natural engine plant find in Nanjing, chinaInitial talent of the plant was approximately 160,000 units yearbookly, boosting total annual passenger car outturn capacity in China to more than 410,000 vehiclesOperates a purchasing office in China to procure components for operations outside of ChinaThreats Decline in overall market share due toIncluding increased disputationIndustry shift away from traditionally stronger segments (e.g., traditional SUVs and full-size pickups)Reduced vehicle sales to daily rental companies reduction in commercial fleet sales reflected lower industry volume Japanese and Korean manufacturers are increasing their production capacity in EuropeStrength Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http//www.freeonlineresearchpapers.com/ford- diversity-commitment) , (http//media.ford.com/article_display.cfm?article_id=7670) The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http//oica.net/wp-content/uploads/ranking-2010.pdf) Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also leave alone financing on Lincoln vehicles, go competitive rates, innovative products, flexible equipment casualty (http//www.fordcredit.com/companyInfo/profile.jhtml) Ford Motor merges with Hertz Rent-A-Car, the worlds leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide. Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 (http//money.cnn.com/magazines/fortune/fortune500/2011/full_list/index.html) and in the 2011 world-wide 500 list, Ford Motors in twenty fifth place. (http//money.cnn.com/magazines/fortune/global500/2011/full_list/index.html)Weakness Ford Explores rollover and firestone tires recalls controversy announced on August, 2000, approximately 14.4 million tires contain a protective defect. Harmed Ford brand image.(http//www.nhtsa.gov/PR/FirestoneRecall) Ford Motors doesnt have a send away high-octane stander pickup or cargo van, compared to Chevrolet Silver ado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet Express (Van) that gives a 15mpg in city and 20mpg in highway. (http//www. open fireeconomy.gov/feg/bestworstepatrucks.htm) Ford Motors only has cardinal subsidiaries, Lincoln, mercury, Mazda, Volvo, Jaguar, Land Rover, Aston Martin.Opportunities Fuel efficacious cars, Ford Motor Company is launching the to the highest degree fuel-efficient cars in the market. The All-new 2012 Ford Focus leave be occasioned by a fuel-efficient 2.0- cubic decimeter DOHC four-cylinder engine with twin independent versatile camshaft timing (Ti-VCT) and direct shove offoline shooting that will deliver up to a projected 40 mpg highway. The combinations of these technologies helps to lower gas emission but, still have sawbuck power. For a 4 cylinder 2.0 liter engines it is rated at 160 horse power and 146lbs of torque. (http//media.ford.com/article_display.cfm?article_id=33438) Big donator to charity and victims of in nate(p) disasters. October 27, 2000 Ford Motor Company will present $1.4 million to the San Diego Environmental Foundation (SDEF) for the preservation, protective cover and enhancement of the San Eliot Lagoon Ecological Reserve, which is one of San Diegos and Southern Californias most precious and unique natural resources. (http//media.ford.com/article_display.cfm?article_id=6425) Innovation technologies, Sync with My ford touch is a combine technology, that help and assists drivers for a more comfortable drive experience. The Sync technology consist in integrating Bluetooth- enable cell phones and Mp3 players in to the car, providing hand free call and music selection capabilities utilise voice activate commands. My ford touch replaces many traditional buttons with clear, colorful and user friendly LCD screens. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) private road Technology, Blind Spot Information agreement (BLIS) gives out three prototypes when a vehicle not visible or enters ones blinds spot. The signals consists in a Yellow light appears in the corresponding side view mirror, an sound recording alert and a message warning displayed.(http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Rear view camera and forrad percept System, helps drives to see on screen when parking in reverse. The Forward Sensing System helps to determine how close are the objects form the vehicle. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Electric Power-Assisted centering (EPAS). This technology consists in adapting to the road conditions and help drivers to compensate directional shifts caused by invest roads surface or stabilize crosswinds. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Active Park Assistants uses ultrasonic base sensing frame and EPAS for parallel parking. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Rain-Sensing Wipes has a optical sensor that auto right to the climate conditions. (http//media.for d.com/images/10031/Drive_Smart_HR.pdf) Power train and toilet facility Adaptive cruise control allows the vehicle to set and mating speed without using the pedals. It also has a radar- based system thats can monitor the vehicle in front up to 600 feet. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) simplified fuel or cap slight system helps drives when filling the car with flatulency a hassle-free, odor free, and have a more consistent seal compared to traditional manual cap.( http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Eco-Boost gains of up to 20 per centum and reduction of CO2 emissions by as much as 15 share compared with larger, less efficient engines. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf) Dual-clutch Power transfigure six-speed transmission combines the responsive performance and fuel economy of a manual gearbox with the convenience of a traditional self-acting transmission. (http//media.ford.com/images/10031/Drive_Smart_HR.pdf)Thr eats Government regulations. Do to the pollution and the Global warming caused by the Co2, car manufactures are trying to develop fuel efficient cars. In Jul 29,2011 Major car developers and manufactures united PresidentObama to discusses the further in fuel economy and proposed a new Fuel-efficiency standers. todays stander is 27.3mpg by 2025 the stander should be at 54.5 mpg. Its estimated that this new stander will save a average of $8,000 on fuel quantity per vehicle, and will reduce U.S. oil outgo by 2.2 billion barrels per day. (http//news.consumerreports.org/cars/2011/07/government-raises-fuel-economy-standards-to-545-mpg-by-2025.html) motley of oil price, is one of the most vapourific components oil, is very heretical as it prices increases and decreases. Consumer are more aware that fuel efficient vehicle can guarantee more performance for their money.In 26-07-2011 oil in the altogether open at $99.0 an close$99.6 (http//www.livecharts.co.uk/futures_commodities/oil_ prices_historical.php) ontogeny of raw materials. This effects the manufacturing of the automobile if the brand name components raises then the car will have to be a lot more expensive. According to the World Carbon sword Transaction Prices in Mar,2011 medium vane sections were $719/Ton in April,2011 it was 926/Ton. (http//www.steelonthenet.com/price_info.html) Recession is some other factor that Ford Motor Company has to battle. As the economy declines in activity, more people are not investiture or spending their incomes in new vehicles. It is estimate that the US unemployment rates is at 13.9 million persons a (9.1 percent) http//www.bls.gov/news.release/empsit.nr0.htm)